The Importance of Targeted Landing Pages
Posted by: clickbankstorefront6361, in UncategorizedMarketers often make the classic mistake of launching a pay-per-click campaign and having users land on a page that is not targeted towards that PPC (Pay-per-Click) ad.
Take this example. A Denver oil and gas company, which will remain anonymous, has a suite of products including land management, an ERP System, and Accounting Software. They launched several targeted PPC (campaigns (good idea) but had each click-through land on their homepage (bad idea). The homepage unfortunately does a miserable job of representing and describing their various services. So, what they found was that users would click on the ad, go to the homepage, and then bail. That means the company had to pay for a click that they did not convert into a new business lead. It also means that the user will most likely never, ever come back to the client’s site.
It’s so important that you have users land on a page that is clearly tied to the contents of your ad. You’ll also need to include a strong call-to-action that is directly related to the ad. What good is it if a potential client comes to your site and then fails to become a lead. Make sure that the targeted landing page does a good job of getting that user to convert and become a lifelong client.
Pay-per-click advertising is a very effective way to market your company. By giving users what they are looking for and what they expect, you’ll ensure that you maximize your PPC spending dollar.
Ivy Hastings is a Project Manager at Fusionbox, a Denver web design and web development company. A graduate of UC Berkeley, she sits on the board of Directors for the Denver non-profit, Arts Street.
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